Corporate Communication And Its Barriers

Employees play an essential role in the development of a company. Therefore, the more motivated they are, the more productive they are. They will be more enthusiastic to accomplish their tasks and work. It will also help them to thrive better, especially physiologically. However, getting an employee motivated is no small task. The company needs to put a full-fledged policy and a well-adapted strategy in place.

Why is internal communication in companies so important?


Often neglected by some companies, internal communication is nevertheless an essential lever in employee motivation. Although employees receive compensation for their efforts and time spent in the office, it is vital that they feel involved in the smooth running of the company. Compared to a car, employees have different elements that ensure its proper functioning (engine, gas pedal, etc.).

As for the employer, he takes the place of the driver, who only has to decide where to go and when to leave. It is necessary to put gasoline in the tank (motivate the employees) and to make an overhaul of the engine in due time (break, leave for the employees). On the other hand, to prolong the life of the machine, it is necessary to take care of it and maintain it properly.

Therefore, the employer must involve his employees in his decisions and inform them about the projects he plans to undertake. If the employer wishes to expand the company’s activities, it can consult them in order to obtain their opinions.

This will make employees feel more involved and committed to their work. This will encourage them to promote the company’s image. This will improve the social climate within the company and create a sense of belonging.

What can be the obstacles to internal communication?


Internal communication in a company is most often aimed at informing employees about various changes in the company. The message therefore comes from the top management. However, most of the time, the employees can misunderstand this as an order.

Since the period of the coronavirus, companies have had to adopt internal changes such as the adoption of telecommuting, and others have had to reduce the number of employees working locally. The resulting reduction in working hours has forced employees to work part-time.

Faced with such a situation, it is crucial to establish a good communication policy in order to reassure and inform employees about the evolution of the situation.

What tools should be put in place to improve a company’s internal communication?

Today, there is no lack of communication tools. Newsletter, intranet, social networks… are all innovative and efficient tools for communication. The company can also use digital to get a message across or to communicate internally.

However, it is sometimes essential to use the old methods to communicate better. Indeed, it is important to organize an information meeting at least once a month so that everyone can express themselves and give their point of view.

Is it necessary to set up a separate communication department?


Although the HR department has a good knowledge of the employees, setting up a communication department is always advisable. This department can take care of all the information dissemination and internal communication management.

The people working in this field also have the skills to choose the best strategy to adopt, both internally and externally. In addition, the communication department can organize individual coaching sessions to study the problems and blockages of each employee.

As with any relationship, be they professional or personal, communication is key. So, if you have any issues at work, then take it up with the higher up and try to communicate with them and try to see if you can resolve the issue together. Sound off in the comments section below and tell us some of the things you want to read next.

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