An influencer is a new job that not everybody knows about but is something worth looking into. Nowadays, it has become unavoidable to use the Internet, especially social networks, not only for private use but also for professional use. The advent of digital technology has led to the creation of a number of innovative professions, such as webmaster, community manager, and influencer.
The latter is an unusual job, as it does not involve working in a physical office or talking face to face with the main interlocutors. In this article, we will focus on an influencer’s job, which consists of exploiting digital and promoting marketing.
The specifics of the influencer’s job
In general, the job of influencer is used as a secondary job because it is often combined with other jobs such as blogger, community manager, advertiser, YouTuber, opinion leader, model, etc.
It aims to influence the decision to buy a product or to adhere to a service of the audience according to their online presence by using their experiences, knowledge, and skills.
The requirements of the job
Becoming a great digital influencer is not easy because you don’t become one overnight. Indeed, there is a beginning, and you have to grow your community and get spotted by the right brands. To break into the business, on the one hand, you have to be driven by the passion of this universe and choose well the theme on which to work and publish engaging content.
On the other hand, you have to know how to master the business and seize opportunities. However, this leads the influencer to despise the ethical side because most professionals in the business accept everything proposed to them. Thus, a part of the public refrains from trusting them.
In addition, the influencer must take photos and make videos, which requires certain quality equipment. On the one hand, this requires investment and, on the other hand, time.
Influencers’ channels of intervention
Social networking platforms (Facebook, Twitter, Tiktok, etc.) are highly appreciated because of their practicality in navigation, photo, and video sharing to promote a brand.
But the most popular channels for brands are blogs, Instagram and YouTube. Like SEO (Search Engine Optimizer), Blogs allow brands to optimize and sustain their visibility. On the other hand, Instagram optimizes visibility over a short period of time with “push” operations. And YouTube facilitates the referencing of videos.
Steps to take to succeed in the business
This business is currently subject to tough competition, which means you need to know how to deal with it. First, choose your channel and define your target audience. Then, determine the type of content that is easy for you to create in the long run.
To value your target audience, publish trustworthy and personalized posts. Then, develop a good content strategy by creating a trustworthy name. Then, break down the content according to each social media channel. For example, opt for Instagram to market products and services with images.
Influencer revenue streams
Influencer revenue streams are not the same. Some (macro-influencers) earn well and live comfortably with millions of dollars, while others (micro-influencers) have difficulty making ends meet with just a few hundred dollars.
Indeed, the income depends on several parameters, namely: the number of partnerships, the brand awareness, the types of social networks used, the themes adopted, the number and the engagement of the community, etc.
There are 4 sources of income, including:
- Sponsored content consists of posting a certain brand or company. It works best for celebrities who have millions of followers.
- High-quality content consists of representing a brand via articles or blogs.
- Webinars that aim to publish videos discussing a given topic.
- Affiliate marketing which consists of writing an article and a product comparison.
Benefits perceived by them
In addition to income, influencers can receive many benefits. For example, an influencer can be given the opportunity to travel for free. Thus, they benefit from an all-expenses-paid trip: travel, accommodation, etc.
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