When working in the commercial sector, it is more than necessary always to be concerned about the business’s profitability. You have to know how to look for the best profit regardless of the period, the place, and the availability as long as the opportunity arises. However, when should you take a break without risking losing your market or being drowned by the competition?
The following article will guide you on what every good merchant should know to be able to boost their sales during difficult times, especially vacations.
Reasons Why Merchants Don’t Take Vacations
Imagine how many sales you would miss if your company closed its doors, even for a short period: the loss would be huge, and catching up would become almost impossible.
Your priority should be based on customer needs and satisfaction. So, if you are absent when they need your support, they would be expected to withdraw from your customer base and turn to your competitors. You should also ask yourself if your competition is present at the same time as you or if they are taking their vacations because, during the vacation period, the emergence of the number of customer requests could greatly influence your trade balance. And when the balance of trade swings in your favor, it means huge sales figures.
Nevertheless, not missing opportunities does not necessarily mean that you should not take a vacation. On the contrary, it would be good for your company to relax a bit, but on the other hand, you will always have to keep an eye on the sales figures and the clientele with the help of current technology.
Solutions to Take Before Taking Time Off
Indeed, before spending your vacation on a sandy beach or your couch sipping a good cup of coffee, think first about your savings.
As mentioned in the previous section, today’s technology greatly helps e-commerce workers make a fortune without many difficulties.
Computers, smartphones, or tablets, with any of these digital devices, it is possible for a simple person to become a real master trader, without even needing a specific degree through creating an online sales site. Design your sales in advance, prepare your means of communication with customers, update your site, and create a customer area for them to log in. This is an effortless way to get your business going.
But before you get to the high-tech devices, there’s a particular counting method to avoid the sudden drop in sales during tough times: seasonality. This is the period that either decreases or increases the sales rate of your business according to a given time interval, which is related to the needs of the customers. For example, if you are an ice cream vendor, you would have an excellent harvest during the warm seasons, but few or no customers would buy your products during the cold seasons.
This is why knowing the notion of seasonality is very important before investing in the various technologies because they must be complementary to each other.
Therefore, if we stay in the same example of the ice-cream seller, he should sell his products online during the cold seasons to advertise and attract buyers who may be interested in them.
In addition, a simple remark for this solution: the payment method has a significant influence on the online sale of products. A cash payment could be more direct, but would require a trip to get the money back; a check payment would be well worth it, but beware of frauds; a credit card is a safe payment, but poses a problem on the transaction fees, etc.