In recent years, technology has evolved quite significantly and rapidly. But it is not only technology that has grown a lot, there is also the digital and its various tools, with digital marketing is part of it. Its scope is considerably enlarged, and it includes, from now on, all the practices that can be linked to marketing that use digital supports and channels. We invite you, then, to read this article to learn more.

What Is Digital Marketing?

Digital marketing allows you to promote your business using the Internet and other forms of digital communication. It is essential to know that marketing has always had the objective to make the company’s products or services available, increase its visibility to the target customers, and connect the companies with their customers at the right place and at the right time. Nowadays, it suggests that we need to reach out to consumers where they spend most of their time: on the Internet. As digital marketing is a field derived from marketing, it gathers all the marketing activities deployed online by a company to get in touch with customers or prospects, such as maintaining a website, digital advertising, and social networks. All this has the objective of perpetuating the activity of your company.

What Are the Different Techniques of Digital Marketing?

Search engine optimization or SEO

This technique optimizes a website to make it more visible and rank it higher in search engine results. This will attract more natural traffic.

Content marketing

When it comes to content marketing, it consists of creating and promoting various forms of content to increase brand awareness and generate leads or customers.

Inbound marketing

This approach encompasses the entire conversion funnel to attract more visitors, close sales, and build customer loyalty through online content.

Marketing on Social Networks

The simplest is to promote a brand on social networks to increase its notoriety.

Cost per click or CPC

This is an advertising method that consists in attracting traffic to a website. The one who broadcasts, like Google AdWords, is paid each time a user clicks on an ad.

Affiliate marketing

This is an advertising method that consists in receiving a commission in exchange for the promotion of third-party products or services on a website.

Native advertising

These are content-based ads that are subsequently published on a third-party platform alongside non-paid content.

Marketing automation

This is a concept that uses software to automate marketing operations. Indeed, it makes more sense to automate repetitive tasks, such as sending emails, posting on social networks and certain actions related to websites.

E-mail marketing

This is a technique used by companies to communicate with customers. E-mail is used to promote content, special offers and events.

Online public relations

This is the development of a free online presence through web publications, blogs, and other content-driven sites. It is similar to traditional public relations in the digital world.

Why opt for digital marketing?

Increase profitability

Unlike traditional marketing, digital marketing doesn’t require large investments or a large budget to take advantage of the benefits of digital. For this concept, the only constraint is time, as SEO, content marketing and social media engagement take time to be well implemented.

A measurable technique

It is true that it is difficult to track the effectiveness of a traditional campaign while digital offers you a lot of data that is quantifiable. You can know, in real time, which techniques are working and which ones need to be optimized or abandoned. This will allow you to adjust your campaigns to improve profitability.

Strengthen the connection with your audience

With more than 51% of the world’s population logging on to social networks daily, using digital marketing allows you to best reach and communicate with your audience. It’s not about opening a debate among internet users, but about publishing content to spark conversations. This way, you can get important information about your buyers and accompany them throughout their decision.