Hauts-de-France is often recognized as a region that emphasizes sports. In terms of sports practice, this region places much more emphasis on disciplines like cycling. This preponderance of cycling attracts the attention of some entrepreneurs and pushes them to launch a cycling business in the region. But, is this type of business appropriate in the area? What does it consist of? How can you make your investment profitable?
Bicycle Business in Hauts-De-France: A Delicate Activity in the Region
Like other French regions, the Hauts-de-France has always had a strong affinity with sports. Among the most practiced sports, cycling occupies a place of merit. This factor makes one think that starting a bike store would be a good business in the region. But the reality does not confirm this assertion. Indeed, in Hauts-de-France, you should know that the sports disciplines related to the automobile are in mass. Thus, the area is already saturated with start-ups and other players in the automotive sector.
In this case, it would be pretty tricky for you to get your bike business off the ground. Apart from this fact, it should be noted that in this department, many structures want to position themselves in the bicycle sector. Therefore, for this type of market, the supply far exceeds the demand. So, if you launch your bike business in Hauts-de-France, you will have difficulty making it profitable. This then explains why this type of business is tricky in the Hauts-de-France.
Bike Business in Hauts-De-France: What Is This Activity?
The bicycle business is not just related to the area of Hauts-de-France. In fact, it is also carried out in other regions of the French territory. However, since this business is somewhat limited in Hauts-de-France, the promoters are directing it differently. First, in Hauts-de-France, you can position yourself on the bicycle market by selling good-quality bicycles or mountain bikes. Apart from that, you can also use another option typical of Hauts-de-France: rent a bike.
Indeed, since the market is quite saturated, renting a bike is a good trick that will allow you to stabilize your bike business. In this way, you will be able to reach many customers and make good sales. Unlike traditional start-ups, you won’t necessarily need to link up with the big bike manufacturers and build a big store. With good quality bikes, you can make your bike business work.
Bike Business in Hauts-De-France: How to Get the Most Out of Your Investment?
Although the Hauts-de-France region is saturated with the automotive sector, you have a good chance of propelling your bike business in Hauts-de-France. To do so, you will first need to know that the alternative of bike rental is the ideal solution. Indeed, with the various crises, statistics show that the price of new bikes has increased by at least 5% depending on the brand. You will have difficulty making a big profit by trying to pay for new bikes to stock your store. Also, to put all the chances on your side, you can try to make a partnership with the HDF (Hauts-de-France) Cycling committee.
Generally, this committee has a significant role in organizing cycling competitions in Hauts-de-France. So, by having a prestigious bike store and collaborating with this organization, you can have the opportunity to sell your bikes or rent them to different cyclists. For example, for a Tour de France competition that has to take place in the Hauts-de-France, this option can be beneficial.